Myriam ALPHONSE
Product Owner
Agility
User-centric
Discovery
Delivery
Communication
Driving License
Paris France
Employed
Open to opportunities
I’m driven by passion.
When a subject captures my attention, I feel the need to be curious, to learn, apply, and master it in order to turn it into true knowledge.
This approach has shaped the way I practice volleyball: gathering information (benchmarking), integrating into a team (adaptation), building a competitive and team-oriented mindset (strategy), developing the club’s communication over nearly 7 years (roadmap and action plan), and finally, becoming a coach (knowledge sharing). A method that applies perfectly to the world of Product.
For the past four years, I’ve been working in the field of Product Management, strengthened by a certification program, consultancy experience in specialized firms, and an in-house role at a leading B2B company known for providing business data solutions.
These experiences have allowed me to build strong skills in project management (Agile and Waterfall methodologies), user needs understanding (communication, data analysis), and quality assurance (non-regression testing, QA process implementation).
My main goal?
To actively contribute to the development of a product—digital or physical—that aligns with my values. I strive to put user insights, innovation, and business impact at the core of product development.
When a subject captures my attention, I feel the need to be curious, to learn, apply, and master it in order to turn it into true knowledge.
This approach has shaped the way I practice volleyball: gathering information (benchmarking), integrating into a team (adaptation), building a competitive and team-oriented mindset (strategy), developing the club’s communication over nearly 7 years (roadmap and action plan), and finally, becoming a coach (knowledge sharing). A method that applies perfectly to the world of Product.
For the past four years, I’ve been working in the field of Product Management, strengthened by a certification program, consultancy experience in specialized firms, and an in-house role at a leading B2B company known for providing business data solutions.
These experiences have allowed me to build strong skills in project management (Agile and Waterfall methodologies), user needs understanding (communication, data analysis), and quality assurance (non-regression testing, QA process implementation).
My main goal?
To actively contribute to the development of a product—digital or physical—that aligns with my values. I strive to put user insights, innovation, and business impact at the core of product development.
Product Owner Consultant
WeFiiT
Since November 2023
- Product Consultant at WeFiiT, a community dedicated to Product Management, I’ve had the opportunity to work in two complementary missions for industry leaders in the energy and hospitality sectors—one focused on Product Development, the other on Quality Assurance.
My main objectives
- Ensure delivery meets business expectations
- Guarantee on-time production releases (based on retro planning)
- Minimize regressions
- Maintain a high-quality user experience through functional and UX/UI optimizations
Co-create with all stakeholders
- Ensure delivery meets business expectations
- Product Mission
- Discovery: data collection and analysis, identification and understanding of business needs
- Build: proposal of new features, continuous improvement of UX/UI
- Writing: drafting of features, user stories, release notes, and user guides
- Run: backlog management, user story prioritization, integration of technical debt in each sprint, coordination of production releases
- Communication: product demos for stakeholders
- Discovery: data collection and analysis, identification and understanding of business needs
- Quality Mission
- Design and implementation of a quality process
- Test library update
- Redesign of test cases for each module to improve test coverage
- Implementation of QA datas : ticket return rate, sprint velocity
- Design and implementation of a quality process
- Agile Framework
- Facilitation of agile ceremonies (daily stand-ups, sprint reviews, retrospectives)
- Organization of refinement sessions
- Facilitation of estimation workshops to define QA velocity
- Facilitation of agile ceremonies (daily stand-ups, sprint reviews, retrospectives)
- Additional Initiatives
Writing and publishing articles via Webflow: improved SEO, internal and external linking
Product Owner
Infopro Digital
July 2022
to October 2023
Full-time
Antony
France
- Strategy
- Benchmarking
- Competitive intelligence
- Product roadmap: optimization, monitoring, adaptation, and communication with the Business Unit
- SEO topics: content, crawls
- Testing and implementation of various tools: Uptrends, MyPoseo
- Benchmarking
- Discovery
- User interviews
- User journey
- Data analysis (Piano)
- User behavior analysis (Hotjar)
- Collection of user verbatims
- User interviews
- Product Evolution
- Writing of specifications and test protocols
- Drafting of user stories
- Backlog prioritization
- Low-fidelity wireframe design
- Writing of specifications and test protocols
- Delivery
- Testing on branch, pre-production, and production environments
- Bug/regressions tracking and management
- Testing on branch, pre-production, and production environments
- Cross-functional collaboration
- Collaboration with the development team (agile ceremonies, co-construction of technical briefings)
- Workshop facilitation / brainstorming
- Collaboration with the development team (agile ceremonies, co-construction of technical briefings)
Product & Design Consultant
VISEO DIGITAL
February 2022
to July 2022
Full-time
Boulogne Billancourt
- Internal Project: Live Shopping
- Benchmarking
- Interviews with key industry players
- Article writing
- Benchmarking
- Proxy Product Owner Mission
- Participation in agile ceremonies: sprint planning, daily stand-ups, sprint demos, and sprint reviews
- Estimation and grooming workshops with the development team
- Writing and prioritization of user stories for upcoming sprints
- Delivery: testing and validation of features
- Participation in agile ceremonies: sprint planning, daily stand-ups, sprint demos, and sprint reviews
- Delivery Manager Mission
- Benchmark of online appointment booking platforms
- Client support (Sephora and Christian Louboutin): training, widget integration (webhook & API)
- Customer journey analysis (Decathlon website) for widget integration
- Benchmark of online appointment booking platforms
- Volunteer Work – SHARE IA by Microsoft for Café Joyeux
- Analysis of user insights
- Exploration of potential solutions
- User interviews
- Analysis of user insights
Product Manager
BeachVolleyProto
July 2021
to August 2021
- Data Analyses
- Analysis of analytics data
- User interviews conducted over 6 days via video conference: 20 participants
- Journey mapping through BVS testing
- Creation of 3 user personas
- Development of a user journey (insights, pain points)
- Analysis of analytics data
- OKRs
Definition of project KPIs and the MVP to be developed - Backlog setup using Trello
https://urlz.fr/haTF
- Breakdown of user stories
- Writing of functional specifications for features
- Ticket prioritization
- Breakdown of user stories
- No-Code App Design (via Adalo – MVP only)
One-week sprint cycles with testing on 3 users at the end of each sprint - Performance measurement phase
- 3 days of testing at the end of the 3-week period with 70 users
- Metrics analysis
- 3 days of testing at the end of the 3-week period with 70 users
Communication manager
Massalia volley
2014
to 2022
Volunteer Work
Marseille
- Social Media Management
Community engagement and management of a 1,500-member fan base
Web content creation - Event Management
Organization of 6 tournaments per year - Beach Volleyball Section
Head of development for the beach volleyball division
Section manager
LEROY MERLIN
December 2013
to February 2020
Full-time
Marseille
- Business Development & Profitability Analysis
- Revenue growth and profitability assessment
- Commercial action plan: product management
- Supplier negotiation
- Market benchmarking
- Revenue growth and profitability assessment
- Team Management
Supervision of 7 team members - Project Management: Floor Department Remodeling 3.0
(Surface area: 1,200 m²)
- Site inspection, benchmarking and retro-planning
- Design of layout plans
- Ordering of fixtures and accessories
- Coordination with partners and contractors
- Site inspection, benchmarking and retro-planning
- Web & Community Management
Online engagement and community management: 9,200 fans
Product Manager
PieceOnline
October 2011
to July 2012
Part-time
Marseille
- Digital
- Collection and analysis of user insights
- Optimization of the user journey on the B2C landing page
- Design of a dedicated interface (UX/UI) for the B2B service (enhancing professional user autonomy)
- Collection and analysis of user insights
- Communication & Marketing
- Definition of the e-commerce strategy (roadmap, product vision)
- Benchmarking / Competitive intelligence
- Online reputation management: influencer and blogger relations
- Identification of targeted community spaces
Email marketing campaigns
- Definition of the e-commerce strategy (roadmap, product vision)
- Sales
- Customer relationship management
- Revenue tracking and reporting
- Creation of an online B2B service
- Customer relationship management
Project Manager Assistant
Aelium Finance et Communication
April 2011
to September 2011
Part-time
Paris
- Organization of SCOR’s annual seminar (a global reinsurance leader) in Monaco:
- 4-day event production with 6 months of preparation
- Development of strategic recommendations
- Budget management, logistics coordination (setup/dismantling), vendor and supplier management, public relations
- Recruitment and on-site management of operational teams
- 4-day event production with 6 months of preparation
- Definition through OKRs
- Collection of user insights
- Analysis and definition of personas
- User research and interviews
- Data analysis (quantitative and qualitative)
- Low fidelity wireframes
- A/B testing
- Writing user stories and acceptance criteria
- Hierarchizing and prioritizing user stories (OKRs, value)
- Collaboration with a development team (dev/UX/UI)
- Testing on various environments (branch, pre-production, production)
- Backlog management and feeding
- Definition of sprint objectives
- Monitoring and adherence to release retroplanning
- Management of technical debt
- Sharing the product vision with stakeholders
- Engaging with users
- Co-creating with development teams (UX/UI, data, developers)
- Presentations: product demos
- Community management
- Content creation: User guide / Release notes
- Writing test cases in Gherkin
- Non-regression testing (TNR)
- Test plan design
- Regression analysis
- Data analysis: feedback rate and QA velocity
- Developing a brand strategy (value proposition)
- Community creation and management
- Email marketing campaigns
- Benchmarking
- E-reputation management
- Project management
- Team management
- Data analysis
- Event organization
- Operating account management
- Backlog : Trello, Jira
- Visual management: Miro, Whimsical, Lucid
- Analytics: Google Analytics, Piano
- Wireframes: Adobe XD, Figma
- No-code: Adalo
- Email marketing: Mailjet, Mailchimp
-
English
Good
8 sides project
Tools
Adobe XD, Figma, Miro, Adalo, Trello, Jira, Confluence, Whimsical
- Define a Strategic Vision by Creating a Product Roadmap
- Discovery: User research and interviews (story mapping, user journey)
- Prioritize customer needs in a product backlog (user stories, definition of done)
- Support development teams according to agile principles : velocity, burndown chart, planning poker
- Coordinate product releases and optimize high-value features
- Optimize a landing page (analysis of qualitative and quantitative data)
- Feasibility analysis of a product project
- Creation of low-fidelity prototypes
Tools
Adobe XD, Figma, Miro, Adalo, Trello, Jira, Confluence, Whimsical
Introduction to Product Design Profession over 7 Weeks within a Product Organization (Malt)
Tools
Figma, Miro, Notion
- 7 workshops to enhance soft skills
- Introduction to user research
- UX design principles
- Ideation workshop
- User testing techniques (Wireframe)
- UI design principles (Design System)
- Delivery and Ownership
- The art of storytelling
Tools
Figma, Miro, Notion
Two years to
Thesis
Can branding and communication functions work to the detriment of the product?
Case Study: PowerBalance
- understand the challenges of event organization for a brand/company
- acquire the necessary project management skills
- organized two events for two international companies (Gemalto and Scor)
Thesis
Can branding and communication functions work to the detriment of the product?
Case Study: PowerBalance